The 3 things you are missing here:
- They aren't just printed, James spends hours fettling, sanding and painting these things after printing. His time isn't free.
- You are quoting the price including VAT, this is an unavoidable tax. Even after VAT has been paid there are several other taxes due from both me and James. Everything is legit here. Also there is a shipping element included - e.g. if you buy both it ships for "free".
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James sent me 16 sets on Wednesday.... by Thursday morning they had SOLD OUT.....It would seem the market doesn't agree with you
There is a very very long thread on DMC Talk about the process, it is all transparent how James did these. The time involved in producing these and getting them to market has been significant, I can count 43 emails between me and James just on these 2 products alone. Prototyping, testing, photography, dealing with various enquires, printing, painting, James's family dealing with the smell, the machine itself, tax, tax and more tax, shipping, packaging, even me having to type this response to your post - I assume you have no intention of buying a set? It all has to be paid for.
Then factor in the demand.... THEY HAVE SOLD OUT.... and if anything the price is probably too low. I have to wait over a week for more stock now because they don't actually take seconds to produce. This, like many other parts on the car, is a very low volume item.
Compare this supposed "mark-up" (which is tiny) to probably any other part and it's less. Take something like the plastic steering column canopy for example, unit cost of probably under £1, and sells for well over £100, just forget the tooling cost and the time involved.....