Well the video was made by a "group" called "Tax The Rich":
Facebook:
https://www.facebook.com/TaxTheRich100Twatter:
https://twitter.com/TaxTheRich100YouTube:
http://www.youtube.com/user/TaxTheRich100/videosYouTube "outtakes":
http://www.youtube.com/user/SaveTheRich100 (Where this video is)
Basically "they" make supercar videos it seems. This was going to be one, but then it caught fire. Looking at the videos in the Youtube channel, it would appear to be a bloke with a lot of land, money and cars!
http://www.dailymail.co.uk/news/article ... ondon.htmlApparently "linked to the family of Jon Hunt, the former boss of estate agency Foxtons."
Self-researched rumours from the internet:
"its my sister's boss's car.... His son had just taken it to a garage for a service as he was planning on giving it some stick to make a video and 500 yds from the garage their Lambo set on fire...."
So, in summary, the driver was the son of Jon Hunt
http://www.gtspirit.com/2013/04/06/vide ... al-london/As researched previously here:
http://jalopnik.com/5970086/is-this-wea ... ce-drifter(Although obviously he denies it, in order to maintain his anonymity)
Harry Hunt:

I'd guess the "showroom" was either the Hunts' garage, or the garage that had just serviced the car.
The man in the still picture Darren posted is Harry, and is gesturing to the Citroen to move out of the way - the Ferrari driver has got out of his car at this point and is stood with the others near the car.
The first words in the video are ".....get to it soon" (presumably referring to the Fire Engine?).
"I'd better move the Ferrari" - I'm guessing either it's the father saying it to the son, or alternatively it's another "non-owner" (brother/friend etc.), either way "My Ferrari" not relevant.
Lots of cuts in the video, probably either bad language, or crying or generally "not being cool", not fitting in with the "Loadsamoney" ethos of the other videos.
With £660 million in the bank and 100 cars (minus the £20m Ferrari he's just sold), I'm not sure I'd care too much either!
